Last Updated: 22 August 2026
1. Introduction
Better AI Decisions (“we”, “our” or “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, share and protect your personal information, and sets out your rights, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where relevant, the Privacy and Electronic Communications Regulations (PECR).
2. Who We Are
Business Name: Better AI Decisions
Website: https://betteraidecisions.co.uk
Business Type: Education/Training
Contact Email: julian@betteraidecisions.co.uk
Data Protection Officer: julian@betteraidecisions.co.uk
3. Information We Collect
We collect and use the following categories of personal information, depending on how you interact with us:
· Name and contact details
· Cookie data
· Email content and preferences
Where this information comes from
Email Subscriber Form and Website analytics
4. How We Use Personal Information
We use your personal information for the following purposes. Each purpose is listed with the lawful basis we rely on under Article 6 of the UK GDPR:
· Send marketing communications (with consent) — lawful basis: Consent
· Improve products and services — lawful basis: Consent
5. AI and Automated Processing
How we use AI
We use artificial intelligence (AI) in the following ways:
· AI for content generation
· AI for analytics/predictive analysis
AI used for content generation
We use AI tools to help generate content, such as website copy or product descriptions. Where personal information is used as part of this process, it falls within the data categories described in Section 3.
AI used for analytics and predictive analysis
We use AI to support analytics and to identify patterns or trends in the data described in this policy, in support of the purposes set out in Section 4.
Where AI processing takes place
The AI tools we use process data in the following locations:
· United States, United Kingdom
Information processed by AI
The following categories of information may be processed by AI:
· Website usage/behaviour data
6. Cookies and Analytics
Our website uses the following types of cookies:
· Essential/necessary cookies
In line with PECR and ICO guidance on cookies, we will provide clear information and, where required, obtain your consent before setting non-essential cookies.
Analytics
We use website analytics to measure and understand:
· Page views and traffic
· User behaviour tracking
7. Marketing
We send marketing communications using the following methods:
· Email marketing – lawful basis: Consent
· Social media
You can opt out of marketing communications at any time using the unsubscribe link provided or by contacting us.
8. Sharing Personal Information
We do not routinely share personal information with third parties. We may still need to disclose information where required by law, for example to a regulator or law enforcement body.
9. International Data Transfers
Personal data may be transferred to, or processed in, the following countries outside the UK:
· United States
Where we transfer personal data outside the UK, we rely on the following safeguards, in accordance with Chapter 5 of the UK GDPR:
· Standard Contractual Clauses (SCCs)
10. Data Retention
We retain personal information for the following periods:
· 2 years
When information is no longer needed, we securely delete or anonymise it, subject to any legal or regulatory requirement to keep it for longer.
11. Lawful Basis for Processing
The lawful basis we rely on under Article 6 of the UK GDPR for each processing purpose is set out alongside that purpose in Section 4 above.
12. Your Data Protection Rights
Under the UK GDPR and the Data Protection Act 2018, you have the following rights over your personal information:
· the right to be informed about how your personal information is used;
· the right of access to the personal information we hold about you;
· the right to rectification of inaccurate information;
· the right to erasure in certain circumstances;
· the right to restrict processing in certain circumstances;
· the right to object to certain processing, including direct marketing;
· the right to data portability, where applicable;
· the right to withdraw consent at any time, where we rely on consent; and
· rights relating to automated decision-making and profiling, where applicable.
To exercise any of these rights, contact us at julian@betteraidecisions.co.uk.
13. Data Security
We take appropriate technical and organisational measures, as required by the UK GDPR, to protect personal information against unauthorised or unlawful processing and against accidental loss, destruction or damage.
14. Data Processors
Where third parties process personal information on our behalf, we remain responsible for that data and ensure appropriate contractual and data protection safeguards are in place, in line with Article 28 of the UK GDPR.
15. Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in our processing activities, technology or legal obligations. We will update the “Last Updated” date above whenever we make changes, and encourage you to review this policy periodically.
16. Complaints
If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue directly.
You also have the right to lodge a complaint with the UK’s independent supervisory authority for data protection:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Helpline: 0303 123 1113
17. Contact Us
If you have questions about this policy or how we process your personal information, please contact us:
Email: julian@betteraidecisions.co.uk
Website: https://betteraidecisions.co.uk